SUITSHOP
Atlanta, GA
We joined forces with SuitShop to bring their brand to life in showrooms across the United States. Starting with a ‘blue print’ of the brand’s retail identity that could be applied to all locations, we continued to work with them to design and customize their showrooms in multiple cities. Their Atlanta showroom, which you see here, is the first of four stores that have so far been completed with the new look.
Unlike most traditional suiting shops, the goal for this one was not to be overly masculine. As the brand outfits people of all genders – their slogan is ‘For Every Body’ – the space was designed to feel welcoming and comfortable for all clients. Not only did we want to create a sense of warmth, but we wanted the shop to have a celebratory feeling as well, as many of SuitShop’s clients are there to try on clothing for their weddings. With this in mind, we created a dance-floor-like moment complete with disco balls, where clients can exit the dressing rooms and show off their looks to their family, friends and fellow bridal party members.
We worked with SuitShop almost entirely virtually – with Gala Magrina Design handling all of the commercial interior design, presenting life-like 3D renderings, and then finally handing off product specifications and drawings so that SuitShop was able to execute the design with their own team and their own contractors seamlesly and stress-free.
Customer experience in their retail spaces is also of great importance to SuitShop. Because of this, we designed the space to be super functional for both employees and clients, with ample hanging and display space for suits and accessories.
Photography by Erin Olivia Dickman
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